Prior to this role, Balaji Vaidyanathan was Deputy Head - Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives.
Monday 11, February 2019 BY KUDAKWASHE MUZORIWA
Franklin Templeton has announced the appointment of Balaji Vaidyanathan as Marketing Director for Central Eastern Europe, the Middle East and Africa (CEEMEA) effective this month.
Sandeep Singh, the Senior Director and Regional Head CEEMEA, said, “With a 16-year, proven track record in marketing and communications, Balaji will be a valuable addition to the team as we continue to identify growth opportunities for the business in this region.”
In a statement, Franklin Templeton stated that Balaji will be based in Dubai and will be responsible for driving the firm’s marketing strategy and brand initiatives for the region.
“With the increasing integration of fintech and digital within the asset management industry, it is critical that we consistently adapt our marketing approach to stay relevant and ahead of the competition,” added Balaji.